Our Work

CASE STUDY: Digital Marketing

kellenPROJECTS owns wholly or owns equity in three digital marketing companies with complimentary offerings in the digital marketing industry.

Through these three companies kellenPROJECTS has:

    • Sold hundreds of thousands of dollars in consumer merchandise online
    • Fundraised over $6,000,000 for partners
    • Gathered over 470,000,000 online impressions of advertisements and creative content
    • Designed and operated over 60 websites

CASE STUDY: Political Consulting

ISSUE

One of the largest political activist organizations in the United States was lacking proportional influence and operations in Washington, DC, particularly direct communications with Congressmen and Senators in Congress. Their massive activist footprint had widespread potential waiting to be engaged.

ACTION

We engaged a tactic to bridge the gap between Congressional members and Senators by organizing ongoing strategic meetings critical to building relationships and understanding behind the mission, message, priorities and goals.

DETAILS

Our team began by organizing ongoing quarterly caucus meetings to help inform key Congressmen and Senators about the client’s mission, message, priorities and upcoming goals. At the same time we helped to educate lawmakers and influencers around Washington, DC, about the client, building a level of familiarity between both parties; this lead to establishing a proper lobbyist for the client.

Once our team felt the foundation for the relationship was built, we took over operations to ensure efficiency in the DC area, growth and maintenance of influencer relationships, and that the strategic goals of the quarterly caucus meetings were being met.

Today, a typical caucus meeting will consist of 10-40 Congressmen in the House, and 3-14 members in the Senate, and are either held in the U.S. Capitol Building or on Capitol Hill in Washington, DC.

RESULT

U.S. Congressmen and Senators are actively involved in the client’s legislation and other politically important goals. The client has frequent and steady communications with the most powerful and influential leaders on Capitol Hill and in Washington, DC.

CASE STUDY: Presidential Campaign

ISSUE

Newt Gingrich’s presidential campaign lacked a National Coalitions Department and needed to grow a foothold of support in early primary states among key demographics for the Republican Party’s 2012 presidential primary election.

ACTION

We used our extensive experience with political and corporate public affairs, national politics and our corporate relationships to build and manage this highly visible campaigns’ National Coalitions Department.

DETAILS

We built a vast, top-tier network of coalitions across key demographics at both the national and state level, aligned with the strategic goals of the campaign and resulting in:

    • A network of 12 core coalitions, each with its own 10-member national steering committee comprised of nationally-renowned individuals, led thousands of activists, organizers and supporters, ranging from military, faith, healthcare and business owners coalitions to a lean six sigma coalition.
    • Targeted digital outreach and large-scale phone operations, built and managed by kellenPROJECTS, that reached a total of over 2,500,000 targeted registered voters.
    • A deep roster of over 100 official campaign media and event surrogates nationwide.
    • Hundreds of local, state and national coalition-specific physical and virtual events, spreading the campaign message both with and without the candidate to allow for faster, broader, more flexible reach.
    • 7 large and diverse advisory teams of prominent national figures to advise on international and national issues.

CASE STUDY: Political Consulting

ISSUE

A prominent, non-profit political organization based in Washington, DC, was seeking to make one of their three-year legislative priorities a national focal point. They had previously pursued the issue on their own without much success.

ACTION

KellenProjects initiated a national outreach program to engage the civic leaders of hundreds of national organizations, while simultaneously implementing a national, digital communications program.

DETAILS

Once a beachhead of support was established across targeted groups, our team moved to re-frame the client’s issue within Congress, employing the support from civic leaders to initiate the push for legislation.

Over the course of one and a half years, kellenPROJECTS brought together 180 political organizations representing 7,000,000 people, activating their support to influence Congress.

RESULT

An overwhelming response to sponsor the client’s legislation:130 U.S. House co-sponsors and 32 U.S. Senate co-sponsors. The issue became a focal point of American politics achieving daily coverage on national media, which brought new life into the legislative issue.

CASE STUDY: Corporate Public Affairs & Crises Management

ISSUE

A small, digital marketing company with a great product wanted to break out of their small, state-level market and scale up to a national reputation. Their challenge was that they did not have the appropriate business connections to bring their product to a national audience and secure larger contracts.

ACTION

KELLENPROJECTS took an equity stake in the business and started representing the company to our network of business and political contacts.

DETAILS

To raise the profile of the company, our team facilitated the first ever all-Twitter presidential debate during the 2012 presidential primary elections for the company. In addition, we recruited the event’s major sponsor. Which garnished additional attention to our client and the event.

RESULT

Our client’s company gained national exposure as an innovator amongst their target audience. This helped them secure multiple large contracts and brought their business into the national market. After eighteen months of growth, KELLENPROJECTS sold its equity in the business for a profit.

CASE STUDY: Corporate Public Affairs & Crises Management

ISSUE

The competitor of a Fortune 500 client was waging an effort to spread misinformation about our client’s product that would result in the potential sabotaging of the renewal of over $15 million in contracts between our client and 15 universities nationwide.

ACTION

Our team defended the company through a comprehensive public affairs campaign to counteract the misinformation and communicate the facts in the targeted regions.

DETAILS

kellenPROJECTS spearheaded an aggressive outreach initiative, including educational events and unique, strategic digital campaigns throughout each targeted region.

We mobilized individuals and local activists on university campuses and surrounding communities to hand out materials and free product. Our team engaged the community in one-on-one discussions with peers and in public forums educating the university community while exposing the misinformation being put out by our client’s competitor.

Digitally, we ran 15 simultaneous online advertising campaigns blanketing each of the targeted university regions. Armed with information, students and community members participated in forums on Facebook and Twitter that countered the misinformation spread by our client’s competitor.

RESULT

The comprehensive, strategic effort resulted in a positive perception of our client and its products among the targeted communities and the appropriate decision-makers. All 15 contracts were renewed.